WSJ article

Wall Street Journal had an article with the title: Russia's Conquering Zero. There is also a big picture of $\zeta(s)=\sum_{n=1}^\infty {1 \over n^s}$. Now, what would you suppose the article is about? Here is the link for the curious.
http://online.wsj.com/articl/SB10001424052748703740004574513870490836470.html